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Showing posts from February, 2024

8-1 Blog: Marketing

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 New to the marketing industry  If you are new to the marketing world, allow me to give you some advice to ensure you keep ethical practices with your marketing. Remaining ethical while conducting a marketing campaign is the best way to ensure that your company/service remains successful. The American Marketing Association has a statement of ethics that is the highest standard for ethical norms. These are the expectations of all stakeholders to abide by when marketing their products.  "Do no harm. This means not only consciously avoiding harmful actions or omissions but also striving to benefit all stakeholders and society at large. We must embody high ethical standards and, at a minimum, adhere to all applicable laws and regulations in the choices we make. Foster and maintain integrity. This means striving for transparency and fairness in all aspects of the marketing ecosystem.  Embrace ethical values. This means building relationships and enhancing stakeholder confidence by affi