Posts

8-1 Blog: Marketing

Image
 New to the marketing industry  If you are new to the marketing world, allow me to give you some advice to ensure you keep ethical practices with your marketing. Remaining ethical while conducting a marketing campaign is the best way to ensure that your company/service remains successful. The American Marketing Association has a statement of ethics that is the highest standard for ethical norms. These are the expectations of all stakeholders to abide by when marketing their products.  "Do no harm. This means not only consciously avoiding harmful actions or omissions but also striving to benefit all stakeholders and society at large. We must embody high ethical standards and, at a minimum, adhere to all applicable laws and regulations in the choices we make. Foster and maintain integrity. This means striving for transparency and fairness in all aspects of the marketing ecosystem.  Embrace ethical values. This means building relationships and enhancing stakeholder confidence by affi
Post a Comment
Read more

3-1 Blog: Marketing Campaigns and SMART Goals

Image
   1/25/24 Shane Schwanger MKT-229 What is the difference between goals, strategies, and tactics? When given a task to complete, you are going to come up with a strategy to achieve your goal. The strategy is a vital step to ensure your goal is met. Within your strategy, you will come up with tactics. These are specific actions you will be completing inside your strategy to assist you in reaching your goal. What is the importance of setting SMART goals when creating a marketing campaign? So, what are SMART goals, Specific Measurable Achievable Relevant Timely When working on a marketing plan or any project, it is important to develop a goal and create a plan to reach that goal. SMART goals will help to make your plan easier to complete. Developing your company’s marketing projects around a SMART goal then you increases your chances of having a successful project. When working on a marketing campaign, you need to specify exactly what you want. Laying out your plan in SMART goal format wi
Post a Comment
Read more